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To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

With the high cost of advertising especially Google Adwords and ezine advertising article marketing has become a very important aspect of driving traffic to your web site. It allows anybody to start a home based business even if you do not have much money initially to invest in advertising.

In this article I am going to go through the 3 things that you need to do to ensure that you succeed with article marketing.

1) Use the AIDA formula for writing articles

You need to use the Attention, Interest, Desire and Action formula for writing articles that pull results. You need a headline that grabs attention. An opening paragraph that will grab the reader's interest. You need to highlight a problem in your body so that you will create desire for your reader to purchase your product and solve their problem. Finally, you need to have a conclusion that will get your reader to take action.

2) Build an opt in list

I am sure that you must have heard this statement over and over again. You need to have an opt in list to be successful. I am sure that if you look at any successful internet marketer you will see that they have a big opt in list that they can market to over and over again. What you need to do is you need to have a link to your squeeze page in your bio. This will allow your prospect to download a free report in exchange for their name and email address.

3) Preload your autoresponder with proven emails

Once you start building your opt in list you need to be able to monetize it. You need to be able to write emails with effective copy that convert into sales. Some key points is that you need to have an interesting subject line that will actually get opened. Only promote one offer in your email. If you have many different links it is unlikely that your prospect will click on them. Your primary objective in your email is not to sell to your subscriber, but to get them to click on your link and go to the sales page which will do the job of selling.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.