Friday, July 4, 2008 

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

No, its not a general question for all and sundry. Obviously, there are many who would want to link to a Home Business or Affiliate program related website and for good reason. They would be helping their Page Rank, if thats important any more however, more to the point, they would be improving their chances of a better ranking in the SERPs (Search Engine Results Pages). But yes, you guessed it, THERE IS A PROVISO. A very important one, that so many people engaged in reciprocal linking programs just dont seem to be able to get their heads around

I must confess, I have written about this same subject, just on twelve months ago, I think it was. My experience during the time since would suggest that I may as well have been writing fairy stories, for all the good it did.

I get, and this is no exaggeration, at least a dozen requests EVERY day from people wishing to link with my (currently seven) Home Business or Affiliate related sites, who have websites that have absolutely NOTHING in common in any way with either topic, or in the case of Affiliate content websites I have, nothing to do with the subject matter or product/s concerned. The majority of these requests, for some reason, seem to come from poker/casino/gambling websites and those concerning travel/holidays.

Why is it that the people requesting these links dont understand that they are, in fact, irreparably damaging their websites and possibly harming their chances of a decent showing in the SERPs? (Not that all those with these types of websites practice this type of free for all linking). Why cant they understand that Google, the devisors of the PR and the Search Engine with whom most are concentrating on scoring a good ranking, quite clearly explain that links from RELEVANT websites are the only kind of link that is likely to improve your SE rankings. They also go on to say that using any kind of mass linking program or free for all method of linking is more likely to damage your rankings".

While its true that your PR will probably increase with the amount of raw links to your website, those links that are from websites of non-relevant topics will NOT serve to improve your ranking in the SERPs. Where the PR is calculated simply from the number of links, the algorithm used to come up with the SERPs definitely includes more complex data including an analysis of the content of the websites from which incoming links come, not just the text of the link.

The only advantage I know of, that PR alone will give you is a better chance of obtaining reciprocal links from other websites. Certainly, a far better way to obtain links is to publish good quality articles about the topic of your website, which of course will be picked up, by and large, by websites looking for good content of the same subject matter. This will also serve to give you one way incoming links, which although Google dont appear to mention in their pages, are widely understood to be of more value than reciprocal links.

Apart from the reasons Ive mentioned above, there is also the amount of work involved in trying to do the right thing by answering these pointless requests for links. I must say, its very annoying given the time involved, which could be better spent by all parties doing more constructive things.

I have often lamented the irreparable damage that mass linking programs have done to many websites. After all, there is virtually no chance of getting the links that are in place from non-relevant websites removed. It would be a mammoth task. The types of link building program that collect links from anyone willing to complete the form on your website and place your link on theirs, have turned a number of websites into mini directories, which certainly wont help their rankings in the SERPs.

My advice to anyone, either new or an old hand is to join one of the reciprocal linking co-operatives like Linkmarket.net, in which you are able to approve links from sites of YOUR choosing and request links from sites with the same content and subject matter. After all, links of the same content as your website are the most likely to interest your visitors and THAT is the primary basis of linking, to offer worthwhile information and assistance to your patrons. Incidentally, thats what Google and the other SEs are primarily concerned with, sites that are of value to THEIR patrons and they will only offer you as a choice if they feel you have the same goal in mind.

Ive been told that when I do anything designed to improve my rankings, to ask myself a simple question, would I do this if there were no Search Engines? If the answer is no, then it probably wont benefit my visitors and will be a waste of time as far as my SE rankings are concerned.

The 2005 Edition of Steve Brennan's popular ebook title The Affiliate Guide Book is now available. He also operates a number of Affiliate wesbites which include The Home Based Business & Affiliate Center and The Diet & Weight Loss Place.

 

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Affiliate article marketing is your chance to distinguish yourself from all of the other affiliates for the same product or service.

Writing articles about the products or services you represent as an affiliate gives you the chance to create a certain amount of trust with your prospect. A well written piece that is informative provides information about your professionalism and the product you are representing.

If you do not respect your reader and give them an article that has poor grammar, spelling mistakes and NO valuable information about the product or service, you have lost ANY chance at getting the reader to either finish reading your article or clicking through for more information.

* Honest product reviews on the products you represent are always welcome.
* Videos showing how the product works are priceless, especially if they are of a REAL user and not a commercially made advertisement.
* The consumer wants to be ensured that their problems are going to be solved so itemizing the benefits of the product that are NOT listed on the product sales page or in commercials helps create credibility.

The affiliate articles you write are your chance to sell without selling.

You do this by capturing their interest with the title, building on that interest with the first paragraph, create a desire in them for more information with the body text then give them a call to action at the end where they can have the desire for more information sated.

There are going to be a LOT of other affiliates for the product you represent and not all of them do affiliate article marketing. Some may dabble at it but aren't willing to put themselves, their personality and their personal integrity into their business.

Take the time to know and understand your product before you write your first affiliate marketing article and you will be separating yourself from the herd. Be honest and find a marketing approach that differs from others and you'll be exploiting a niche within that market.

The bottom line is always respect the reader, respect yourself and be a prolific writer if you want to win the affiliate article marketing war with other affiliates in your niche.

If you enjoyed this, you may enjoy some of the articles in the ArticlesBin Video Article Marketing Directory.

 

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Why should you join in on the latest way to increase traffic to your website? Because when you need between 500 and 1000 visitors to your site to convert a sale, you need to use every marketing strategy you can. Persuasive, yet informational articles about the types of products or services that you provide can be the call to action that brings the potential buyer to your site. And here is why:

  1. Articles provide information that may convince the potential buyer to purchase a certain type of product or service. For example, they may be considering purchasing a food processor, but arent really sure that that is the item they need, so they put food processor in the search line. Up comes your article that talks about the benefits of a food processor. Perhaps you compare it to a blender or a chopper or a mixer, and your article persuades them that a processor is what they want. Now you have someone who is going to buy.
  2. Articles can help with the decision process. Well use the same example of the food processor. You have convinced the potential buyer that they want a food processor, but now which one? An article that reviews different brands may help that customer narrow their search.
  3. High caliber articles may be picked up by other websites with the same product and service, providing you with increased exposure and one way links back to your site. When your article is featured on another site it is like a recommendation. Links from another site to yours add value to your site by the search engines.
  4. Article submission sites are fast becoming sources of information for searchers on the Internet, and well-written, original, and informational articles are getting placed on the first page by search engines.
  5. Submitting articles is a way of getting fresh traffic to your site. When you develop a habit of writing new and fresh material about your product or service on a regular basis, you increase the opportunity for potential buyers to click through to your site.
Article writing has become one of the newest and most effective way to increase traffic to your website. Search engines place value on quality articles, increasing the ranking of your website. Why not take advantage of every tool you have in your toolbox to increase hits to your site and the chance of increasing sales?

So there you have it, a website marketing strategy that can produce amazing results. You can get started now by submitting your articles, press releases, and product reviews at http://www.articlepeddler.com and at http://www.instantarticlemarketing.com to increase your web site traffic with one way links and make more money with your web site.

 

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Not satisfied with your website sales? Struggling to find ways to make your internet marketing dream actually work? Here are five proven tactics to get your internet sales into the fast lane and put money in the bank.

1. Make the best use of banner ads. And this means not having too many of them! Put plenty of factual, useful content on your site, interspersed with banners that are relevant to the subject. Visitors will be psychologically 'programmed' to click on an interesting looking banner if they have been inspired or 'turned on' by some exciting content.

2. Look for online businesses that are selling related products to the theme of your site and offer them free advertising space. (Yes, free! Don't be mean! Ask politely if you may have a link from their site to yours. If their sites are well known and respected this will reflect well on your own and will build trust and confidence in your visitors. Plus you will benefit from the back-link to your site in the search engines.

3. Always give people some means of contacting you, either by email or telephone. Interacting with your visitors in a polite and helpful way when they have questions about any of your products or services will convert to more sales. And remember as a responsible internet marketer you should make sure your business address is also on the site.

4. Website owners who can demonstrate they care for more than just making a profit will generate huge amounts of goodwill. Think of a good cause that your visitors can identify with and tell them that, during your special promotion, you will donate say $1 dollar per sale, or maybe a percentage of the selling price, to such-and-such a cause. Visitors will respond readily to such magnanimous giving. Naturally, you must do the right thing when the promotion ends and post a headline prominently saying how much you were able to send to the charity.

5. Every website should have a newsletter or course on offer. These can be easily set up using an auto-responder and will enable you to keep in touch with your visitors on a regular basis. Your newsletter content will remind them of the benefits of visiting your site and you can give them the heads up on all the exciting new products and services you are offering. Keep each 'issue' short but full of useful content that your subscribers will be grateful to receive.

Put as many of these five tactics to work on your website as you can and see the difference. Every website needs sales, which means you must have visitors, and preferably repeat visitors who will buy again and again. Find a way into their hearts and minds and you can't lose.

Mervyn Love is the owner of http://www.fortresspublishing.com a website dedicated to helping the new internet marketer find products, services and resources to build a cash income on the web. To join his newsletter go to: http://www.fortresspublishing.com/MPNsplash.html

 

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Article marketing is one of my favourite methods of traffic generation. The reason for this is that it generates the highest quality lead possible.

I have just noticed that I have written over 580 articles. These have created 58,000 page views, 4510 url clicks to my squeeze page and been published 2,500 times. These are really amazing statistics and I have just gotten going with my article marketing efforts.

In this article I would like to go through the lessons that I have learned from this. When I first started out I was not so sure what to expect from article marketing.

The one most valuable lesson that I have learned from all of this is that it takes time to develop skill. I remember when I started out I really was terrible at writing. As I continually did this I gradually improved. Over time you get better and better. However, when you first start out it will seem like a very big hurdle that you need to climb.

The biggest disappoint about this method of promoting your website is that after 100 articles you may not see that fantastic results yet. However, keep on going the results will be worth it over time. As you continue your results will get better and better. This is a long term strategy and if you are looking for quick results I do not suggest that you attempt this at all because you will totally get frustrated.

Now the most important part of marketing this way is that your leads are a lot more responsive and more likely to buy from you. One of the biggest problems with building a list is actually getting people to buy from you. It is not as easy as what people say. People only buy from other people that they like, know and trust.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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