Viral marketing is a methods of list building
There are two main areas to consider when undertaking an SEO project - on-page and off-page. On-page optimisation refers to the work done to the coding, content, layout and structure of the site, in order to improve its search engine ranking. Off-page optimisation refers to the work done away from the site in order to increase its search engine ranking by means of increasing the number of good quality backlinks pointing back to the site. Here are 15 things to remember when doing on-page optimisation for your site:
1. Make sure each page of your site has a unique and keyword rich title tag.
2. Make sure you have unique, well written meta description tags for each page.
3. Make sure you link key phrases in your site back to the relevant pages in your site (internal linking).
4. Make sure your ALT tags are descriptive of each image and work in keywords where possible.
5. Check the site navigation is not in Javascript or Flash, which search engines have trouble reading.
6. Make sure text content of all pages contain keywords, and that they are relevant to that page
7. If you are taking the site over from somebody else, check site for any black hat tactics (hidden text, keyword stuffing) and alter where necessary.
8. Make sure that there are no anchor text with "click here" or similar; internal links should have descriptive anchor text.
9. Ensure all text is written in text, and not contained within an image. Google cannot yet read text that is contained within an image.
10. Ensure the robots.txt file is present and configured correctly if needed.
11. Ensure XML sitemap is present, and submit it to Google Webmaster Tools.
12. Check Google Analytics code with conversion tracking is included.
13. Check there are no possibly unspiderably long URL query strings.
14. Check site with W3C validator to ensure compliance with all browsers.
15. Ensure on site sitemap is accurate.
SearchPath Internet Marketing are one of the UK's premier search engine optimisation companies. They offer internet marketing services that include web analytics, SEO and PPC management. Visit http://www.searchpath.co.uk/ to find out more.
