Making Money with Your Blog!
Whether you have just started out as a loan officer or you have spent some time in the business and wondered why you weren't doing as well as your contemporaries, it becomes important for you to think about the aspect of marketing. For a loan officer, marketing is one of the most important things that he or she can spend time on. There are plenty of ways that a loan officer can sell himself or make him more appealing, but at the end of the day, marketing is a skill that you need to learn. Take a look below for some of the best tips on how to market yourself and your services.
Loan Officer Marketing Tip 1: Know Your Audience!
One of the biggest mistakes you can make in terms of marketing your services is being too vague about what you can do for them. While you should briefly mention your skills and your experience, keep it focused on them. Chances are, there is a demographic that you want to work with, whether that is people who are older than 45 who want to buy their second home, or younger adults who are looking for a way to go back to school. One of the best ways to grab someone's attention is to make it sound as though you are speaking precisely to them. You'll also be able to tailor your marketing campaign a great deal more when you think about places you want your advertising to go up.
Loan Officer Marketing Tip 2: Make Them Move
If you have a marketing campaign going, don't let it just peter off. You've given them a reason to be interested, now give them a place to release that interest. Have them call in, go to the website and get signed up, or meet you at your local office. While you should keep in mind that the less work they have to do the better (writing an email is preferable to calling in is preferable to going to your office) it is important that you get them motivated and actively looking for what you can do. Without this last step, there is a good chance that your advertising campaign will be going nowhere fast. Give them all the information they need to get a hold of you, and then tell them to use it!
Loan Officer Marketing Tip 3: Stay On Top of Your Own Numbers
If you are putting the effort and the manpower into an advertising and marketing campaign, you need to find out if it is profitable. A good marketing campaign might be one of the priciest expenses that you deal with all year. Crunch your numbers and make sure you keep track of everything from how expensive it was to run the ad, to how long it ran, and what your numbers and calls were after it ran in certain areas. As any good scientist will tell you, the more data you can get, the more you'll be able to tell if something is working or just making things worse!
As you can see, there are a lot of things that separate a good loan officer marketing campaign from a bad one. Make sure you hit these all-important things and get the goods!
Jeffrey Nelson helps loan officers increase loan originations by getting referrals from real estate agents.
Click here to get a free Video Book. It shows Jeffrey's exclusive marketing solution for getting clients from real estate agents in as little as 30 days.
Visit us at http://www.Loan-Officer-Marketing.com
