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The popularity of Google attracts the SEO to optimize their websites for Google. Around 30% of total traffic enters to website from Yahoo search. In some countries Yahoo and MSN are very popular. We should effort to gain extra traffic from Yahoo also.
To get top ranking you must collect strong back links from trustable websites. Google and Yahoo check the back links and unique content on the web page then decide which position is better for the website. Directory submission is very helpful to get good rank in Yahoo. Reciprocal link exchange program is also very beneficial. These days social bookmarking websites are also benificial for backlinks.
Site structure is also important factor when optimizing for Yahoo. Keep the important pages on top in the navigation. Keyword density is more important in Yahoo algorithm. For better ranking, your page must contain 6-8% keyword density. This percentage of keyword density is 2-3% in Google.
Meta tags are also important to get high rank in Yahoo. Google sometimes ignore the description if not related to page or it contains lots of repetition of a particular word. It is known as keyword stuffing and is unethical search engine optimization and Google, Yahoo and MSN will penalize the site or ban the website permanently. So use target keyword in the main heading, title, description and keywords. Do not include any word in the meta tags not related to page.
It means the major areas you have to focus for Yahoo are:
Density of Keywords
Back links or Inbound Links
Visible Site Structure
This article is written by SEO Company India, New Delhi based website design and development company.
