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To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Of course you need Targeted Traffic for your website, and you need a unique calling card to bring people to your site. You could find a product that you can afford to give away, or you could create one you can give away.

A simple to create Special Report is a unique calling card, only costs you a little time to create, and results in heavy traffic to your website if marketed correctly.

Here are 5 Simple Steps to Create a Special Report

1. Choose a topic you want to create a report about. Choose a topic somewhat related to your website, ezine, and marketing ideas so you can use it as an introduction to your business site and ezine.

2. Write down a few questions youd like to answer in your report. These should indicate a question, problem, or need. Use this to set the scene or create an intro for your Special Report. A short explanation here as to why you are writing the report might be helpful to the reader.

3. Do some research to find out how others solve their problems, answer their questions, and serve their needs using your topic. This should include a few personal stories and responses to the solutions you might add to your Special Report in side bars, photo links, or other additional information.

4. Write several sentences or paragraphs describing the solutions to your questions and giving suggestions for implementing the solutions. These should be in bulleted format, with highlighted subtitles. Remember to use good written form for your Special Report.

5. Put the report in a formal looking document format, translate to PDF and upload to your website with a link from your ezine confirmation and welcome message. You might add in color borders, highlighted text areas, forms, pictures, or other details to improve the appearance of your report.

See my article on Sales Letters and prepare a Sales Letter for your Special Report and market it for Sale on your website, for a few dollars per download. This may be sold for any value, to be determined by the value of the content, youll know what your Special Report is worth in your niche and price it accordingly.

The add the link for the download (FREE) into your Welcome message for your ezine and allow those who sign up for your ezine to receive the document for FREE.

You shouldnt give away all of your Special Reports this way, but its a nice incentive to sign up for your ezine if you give one FREE Special Report for those who sign up.

Grab your FREE Bumper to Bumper Traffic Guide at http://advertizeyourbusiness.com

2007 - Jan D. Verhoeff