Online marketing starts with your website
It is common problem among website owners that sometimes their website dropped from Google index and they do not find their website entering the target keywords in the search box . The reason is simple, that website doesnt follow ethical SEO Tips for optimizing website for Google. It happened to one of my friends sites in past. Through that experience I learned a lot about Googles algorithm of indexing or ranking a website and giving it higher priority for targeted keywords. Like all if you want to avoid Google ban for your site than you must follow the tips given below:
1.Make your site Accessible.
This means that your site must have very good uptime. Always use reliable hosting service with good uptime (no less than 99%) and fast response time. Also ad a Robots.txt file in your root url. Your website may be drod by Google SERPs if Googlebot comes to your site and cannot access it.
2.Add only unique and relevant content to your website.
Add only unique content to your website. It must be informative and interesting to your visitors and relevant to your website theme. Write content for real humans and not for search engines. If you add a duplicate content on your site, copied from somewhere else, there will be more chances to be excluded from Googles index.
3.Avoid spam to promote your website.
Avoid spam as this mistake may causes of ban your website from Google index. In this way never use doorways, hidden text, auto-generated page, keyword stuffing, cloaking or any other type of unethical techniques.
4.Building link popularity for your website.
Quality matters a lot and not every inbound link is always good. Take care of websites linking to you. Avoid to participate in link farms or FFA pages. Try to get links from related theme websites only. Avoid spamming forums, guest books, blogs or comments. Outgoing links are also very important. Pay attention on what sites do you link from your website. Avoid link to sites that use spam techniques, because this may harm your site and your site may be banned from Google.
5.Add A Sitemap.
Provide a way for Googlebot to index the whole pages of your website. Create sitemap and link it to all pages of your website as sitemap helps Googlebot to easily access your all web pages. If you are using JavaScript or Flash links - duplicate them with plain text. I think above tips will be useful to you all and by using these tips your site will never be banned from google....if you have any suggestion or comment fell free to share with me.
Author involve in research and analysis of various search engine strategies and algorithms. More Articles by author at Latest SEO Tips and Strategies
